Seaton Tramway is a trading name of Modern Electric Tramways Ltd, formed in 1953 and established at Seaton in 1970 by founder Claude Lane.
The company operates heritage trams across three miles of the Axe Valley between Seaton, Colyford and Colyton.
Ten years of planning and a nine-month build has culminated in the provision of a contemporary facility featuring a café, gift shop and new ticket office, representing a major investment in the heritage tourism economy of East Devon.
Vaughan Sound was initially approached by Martin Cooke of Dorset consultancy Heritage & Leisure.
H&L had been assisting Seaton Tramway in developing their proposals and securing funding towards the build and fit out of a new £3m tram station/terminus building.
Following the submittal of a competitive tender and subsequent acceptance of our proposals, we were tasked with supplying and installing suitable audio-visual equipment to deliver upon the popular tourist attraction’s aspirations for future growth and an enhanced visitor experience.
Seaton Tramway initially required three large format displays to be installed above the new ticket office and café entrance.
These show short trailer films, as well as clearly displaying arrival and departure times for the tram service. The films may appear on one, two or all three screens intermittently, providing short snippets of interpretation regarding the heritage of the tramway, whilst promoting themed rides and forthcoming events.
During the main bird migration seasons, information is also relayed to encourage visitors to visit the local nature reserves along the River Axe estuary and participate in bird spotting tram rides. Media content includes text, photographic and film imagery.
Vaughan Sound selected 84” ultra-large format UHD displays offering 3840 x 2160 pixels – four times the resolution of a conventional screen. These are designed for 24/7 operation, making them ideal for the rigours of a busy heritage tourist attraction.
BrightSign media players have been fitted to each display, with a master control/remote support PC allowing updates to be managed simply and efficiently over the network.
The main element of the project involved the provision of a high specification public address/sound system. This includes a digital mixer, DSP audio processor and stage box with Dante protocol.
Intuitive audio control comes via an Extron IPCP Pro 250 combined with a TLP Pro 520M five-inch wall mounted touch panel with custom branded GUI.
EN-54 compliant Tannoy VLS 15 passive column array loudspeakers have been used for intelligible announcements throughout the station. These have been fixed using bespoke flying assemblies manufactured in house by Vaughan Sound.
Audio-Technica wireless radio microphones, beltpacks and antenna distribution were also provided for public address requirements, as per the client’s specification.
The significant improvements to the facilities at Seaton Tramway will inspire staff, volunteers and new generations of visitors for many years to come. An ambitious programme of interpretation, learning, training, special events and long-term activities will see this popular attraction continue to flourish.
PAI are particularly proud to have been involved in this key heritage project, assisting the attraction in developing its unique role in connecting Seaton and the Jurassic Coast with the environmental assets of the Axe Valley.
“Now that we can stand in this incredible space which is so much more than a building, so much more even than a tram station. There are many people, too numerous to thank each by name, but who I would like to extend my sincere thanks to for making this happen.” – Bruce Warnes (Chair, Modern Electric Tramways Ltd)
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